In a recent interview, Apple CEO Tim Cook surprised many by admitting he was unaware that users could name their iMessage group chats. This light-hearted exchange with journalist Ben Cohen highlighted Cook’s human side, as he humorously responded, “I don’t name them. Do you name yours?” He later embraced the suggestion, tweeting that he named a group chat with his college roommates “Roommates.”
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In The Wall Street Journal Magazine interview when Cohen asked, “What’s the best name for a group chat?” Cook appeared momentarily bewildered. “I don’t name them,” he replied, emphasizing his surprise at the notion. The journalist noted that Cook’s expression resembled that of someone asked to recommend an Android phone. This amusing interaction highlights the disconnect that can occur between high-level executives and everyday user experiences. However, Cook embraced the suggestion and later shared on social media that he had named a group chat with his college friends “Roommates,” showing his willingness to engage with the feature.
Tim Cook’s Daily Routine
Beyond this light-hearted moment, the interview provided insight into Cook’s disciplined daily routine. Rising at 4 a.m., he immediately checks his iPhone for emails and sales reports, keeping himself updated on global market trends that impact Apple’s business decisions. After addressing these early tasks, Cook shifts focus to his health, logging workouts on his Apple Watch while enjoying classic rock through his AirPods.