Apple releases new preview of its AI software including ChatGPT and image-generation features

With the new Apple Intelligence technology baked into the latest versions of iOS, iPadOS, and macOS, Apple gains an advantage over rivals like Google and Samsung. While those companies may have had a head start in rolling out new AI features, their hardware, software, and services aren’t as seamlessly integrated as Apple’s.

So far, Apple has successfully convinced investors that it’s competitive in the race for Artificial Intelligence, and Wall Street has rewarded the world’s most valuable tech company accordingly. However, Apple has yet to prove it can achieve true expertise in AI, with some experts suggesting the tech giant is about two years behind its competitors. The real test will come when Apple rolls out the first wave of Apple Intelligence features—such as rewriting text to make it sound friendlier or more professional, or recording meetings and phone calls, then using Apple Intelligence to transcribe and summarize what was said.

The rollout of the first wave of Apple Intelligence next week will be a test for Apple to see if consumers are as interested in AI features as the industry has anticipated. Experts point out that Apple Intelligence may not directly lead to increased iPhone sales, the company’s most lucrative product, which generates billions of dollars a year. Some blame Apple for delaying the release of Apple Intelligence features on the new iPhone 16 models, which has impacted the sales of these devices. Apple shares fell about 2 per cent on Wednesday after industry supply chain analyst Ming-Chi Kuo reported that the company has cut orders for the iPhone 16 by about 10 million units for the fourth quarter of this year and the first half of 2025. Kuo now forecasts that Apple partners will produce 80 million iPhones during the fourth quarter, down from around 84 million last year.